Collection: Keen

Professional styling and hair care products

High-quality products as individual as you are!

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  • 80 years of tradition

  • Dermatologically tested

  • Environmentally friendly

  • Not tested on animals

KEEN: Decades of passion for hair care

As a family-run company with more than 80 years of experience, we offer hairdressers a diverse product portfolio under the “Made in Germany” label that leaves nothing to be desired and achieves first-class effects. We guarantee our customers the highest quality at economical prices, while always keeping an eye on the pulse of the times and further developing our products using the latest technologies.

More than just products: The KEEN Academy

KEEN not only attaches great importance to producing high-quality hair care products, but also to passing on knowledge. With the KEEN Academy we offer a platform where specialist knowledge, innovation and passion come together. In our Academy you can find a collection of specialist articles and expert advice and get insights into current hair care trends.


Frequently asked question about KEEN

What sets KEEN apart as a brand?

KEEN stands for exclusive hair cosmetics with the high-quality “Made in Germany” seal. With over 80 years of experience, our brand combines tradition with cutting-edge research to provide products of the highest quality. Our commitment to high-quality products combined with environmentally friendly practices makes us a trusted partner to numerous hair salons in more than 25 countries.

Where are KEEN products made?

All of our products are developed and manufactured in Germany. This means we not only guarantee the highest quality standards, but also compliance with strict production guidelines. In this way we can also do without supra-regional production chains. For us, “Made in Germany” is not just a seal, but a promise to our customers.

What vision does KEEN pursue?

KEEN pursues the vision of giving hairdressing companies worldwide access to hair cosmetics with the “Made in Germany” label. As a global partner with a family flair, we offer high-quality products that are specifically tailored to everyday salon life. KEEN is currently represented in over 25 countries and we aim to further expand our presence to secure both existing and new jobs.

What products does KEEN offer?

KEEN offers a wide range of different hair cosmetic products. This includes high-quality hair care and effective hair styling products as well as special solutions for different hair types and needs. From shampoos and conditioners to styling creams and hair colors, KEEN covers all aspects of professional hair care to meet the needs of hair salons.

How are KEEN products tested?

KEEN products undergo strict quality control and testing procedures to ensure they meet the highest standards. This includes both laboratory testing and practical applications by professional hairdressers to ensure the effectiveness, safety and desired result of the products. KEEN attaches great importance to ensuring that the products are not only effective, but also safe for hair and scalp.