Many people find blonde hair extremely attractive, for some it is even an ideal of beauty. That's why many women and men strive for blonde hair. However, only two percent of the entire world population is naturally blonde. Everyone else has to help if they want to fulfill their dream of having light hair. As early as 1867, the English pharmacist EH Thiellay and the Parisian hairdresser Léon Hugo invented the method of chemical hair lightening, i.e. bleaching, and presented it at the World Exhibition in Paris. There is now an alternative to bleaching that is much gentler on your hair, namely the bleaching wash. We'll explain to you what it's all about, what you need to know about it, what you need and of course how to use it.